PRODUCER

Mazzei

WINE ESTATE

Belguardo

PROJECT

New brand identity

Category
Product development
Tags
Belguardo, Mazzei
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Capsule design
  • Paper and printing techniques research
  • Art direction

 

The storytelling for the visual identity and logo design for this range focuses on a graphic re-interpretation of the drawings of Leonardo di Vinci, which explore the mathematics of the divine proportion, ‘the golden ratio’ and its relation to the heavenly spheres, contained in the work of 1509, ‘De divina proportione’, one of the most iconic works of the Italian Renaissance.