TAILOR-MADE STRATEGIC VISUAL DESIGN & BRAND IDENTITY
A quality brand is a promise of authenticity.
The logo, the label, the bottle, the packaging should confidently excite, engage, create a conversation and build an affinity. My approach, both artistic and strategic, ensures I get to the heart of the matter, measuring the success of my work by the emotional engagement with my client and subsequently ensuring that of the products commercial success.
Every brand has its own unique personality, its own visual identity, its own story to tell.
We look to tell that story in order to create a conversation between the brand and the consumer: recounting the historical context, the cultural value, the origins and the territory from which the brand was born, recounting those traits that make each brand unique. Long lasting brand.
This storytelling is achieved through exhaustive research, through artistry and through a series of design solutions evocative of historical memories, symbols, signs and the emotional value of heritage and identity.
The union of good design, sound marketing research and the understanding of strategic positioning are fundamental elements in the creation of a long lasting brand identity.
We believe, the creation of a logo suffused with meaning; the label as a pictorial tool; the shape and hue of the glass of a bottle; the colour and texture of packaging; can significantly add value to a product and the producer.
Solid visual branding determines the success of a product and the attributes of that product in the eyes of the consumer, it determines the brand value.
We provide, in depth market research, design solutions and concept to strengthen and strategically realign and reposition products and brands against the competitive set in order to deliver added value, improved market positioning and increased sales.
Through the contemporary reinterpretation of existing features or if necessary the total overhaul of an identity, we enable market consolidation, can offer significant improvement in performance and can help new and existing brands achieve the creation of new markets.