PRODUCER

Cecchi

WINE ESTATE

Val delle Rose

PROJECT

Restyling and new labels 

Category
Product development
Tags
Cecchi
About This Project
  • Concept Design
  • Marketing
  • Label Design
  • Capsule design

 

The inspiration of the new generation of owners wanted to introduce a new contemporary style.

The successful Litorale Vermentino product design was refreshed and two more products added to expand the line.  A “family feel” was created  within the product range, to increase the interest of curious consumers and defuse the Cecchi Family values of research and development.