PRODUCER

Fonzone

WINE ESTATE

Fonzone

PROJECT

New brand identity

Category
Brand development
Tags
Fonzone
About This Project
  • Visual identity concept creation
  • Logo Design
  • Label Design
  • Bottle design
  • Art direction

 

The concept behind the brand identity of this young family winery affirms, through the use of bold design solutions and interpretive symbols, its place in Irpinia, southern Italy. Stylised elements of the rural environment appear on the labels, such as the shadows of the dry stone walls, giving a visual voice to this new emerging geographical area for winemaking.