PRODUCER

Lidia Bastianich

BRAND

Lidia’s

PROJECT

New food brand identity

Category
Brand development
Tags
Lidia Bastianich
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Portrait photography
  • Packaging concept creation and design
  • Art direction

 

The brand concept creation for the US star chef and restaurateur puts the protagonist at the forefront of the brand identity underlining brand authenticity. The use of aspects of nostalgia – the graphic tools on the packaging are reminiscent of the folded paper packets of pasta of a previous era – contrasting with strong contemporary visual elements such as the use of a saturated Red – a bold statement in the packaging of pasta and food products – creates a highly visible identity over the complete product range.