- Concept design
- Label design
- Packaging design
- Art Direction
The estate produces IGT wines only, which means experimentation in a very historical and traditional territory as Greve in Chianti.
The project was about the restyling of the image of the iconic wine estate and addiction of new products as well. The very important and well known Logo had to be respected while improving its visibility. Removing elements from the label and keeping the empty space leaving the name and Logo only, we achieved the result to be contemporary and easily recognizable.
The use of the Burgundy style bottles for the new products and the choice of the light and bright colors underline the dynamic vision that stands behind the wines La Pietra and Black.