Val delle Rose


New brand identity

Brand development
Cecchi, Val delle Rose
About This Project
  • Visual identity concept creation
  • Logo design
  • Label Design
  • Naming
  • Art direction


The complete visual branding of this wine estate of Morellino di Scansano in Maremma, constituted the challenge of a new visual interpretation, fresh and innovative for a wine area looking to make a mark while competing with the more established historic wineries of Tuscany. A powerful visual tool was created in the form of a reference to Diana, the mythological Goddess and protector of the forest. This graceful figure, adapted and redrawn, a contemporary interpretation from an original engraving of the 1700’s, depicts Diana, the focal point of the label and the identifying symbol of the estate, leaping towards the future while her gaze looks back at history and antiquity.