Producer

Annibale Rossi di Medelana

Wine Estate

Castello del Terriccio

Project

New brand identity

Category
Brand development
Tags
Castello del terriccio
About This Project
  • Visual identity concept creation
  • Logo Design
  • Label Design
  • Art direction

The work achieved in collaboration with this estate in 1992, was immediately recognised as a significant game changer, a re-interpretation of the wine label as a vital communicative device where the perception of what the bottle contained could be evoked through tools stripped down to the essential; clean, legible with a strong visual impact. The achievement of the range creation and architecture to competitively set and position new products, created a new benchmark in label, packaging design and visual marketing.