PRODUCER

Tenuta San Guido

WINE ESTATE

Tenuta San Guido

PROJECT

New brand identity

Category
Brand development
Tags
Tenuta San Guido
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Capsule design
  • Art direction

 

The maker of the celebrated veteran ‘Sassicaia’ wine gave the complete responsibility for the creation and development for the visual branding project of two new wines from the San Guido estate. The conservation of certain graphic elements, representing the territory and continuity, are interpreted in a completely new frame with clarity and modernity, a fitting solution for the market positioning of this new generation of wines.