PRODUCER

Argiano

WINE ESTATE

Argiano

PROJECT

New brand identity of new product range

Category
Brand development
Tags
Argiano
About This Project
  • Visual identity concept creation
  • Bottle design
  • Logo Design
  • Label Design
  • Naming
  • Art direction

 

The new product development and brand creation for these four wines of the estate relies on solid category understanding. Here the significance of hand mixed saturated watercolour, the bottle shape, the naming of the wines within the range and strong graphic language differentiate these Supertuscan and IGT wines from the veteran Brunello wines of the estate, successfully positioning these new products within a new market segment.