PRODUCER

Sada

WINE ESTATE

Sada

PROJECT

New brand identity

Category
Brand development
Tags
Sada
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Capsule design
  • Packaging and box concept creation and design
  • Art direction

 

A re-interpretation of the mythological astrological symbol of the Taurus from the 15th allegorical frescoes by Francesco del Cossa creates the powerful central motif, the bull, for the branding of these wines of Bolgheri. Colour research using hand mixed saturated watercolour provides an intensity of varied hues and this together with the varied stylized interpretations of the iconic bull identifies each of the wines within the range.