PRODUCER

Rucellai

WINE ESTATE

Rucellai

PROJECT

Olive Oil Brand Identity

Category
Brand development
Tags
Rucellai
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Capsule design
  • Packaging concept creation and design
  • Art direction

 

The label design is a contemporary interpretation of what may be considered the first corporate logo in history. This allegorical emblem, marking the personal enterprise of Giovanni Rucellai, was designed by Leon Battisti Alberti in Florence in the 15th c. Depicting a boat in full sail on a tempestuous sea, the re-elaborated design is used here as a sign of continuation.