- Visual identity concept creation
- Logo design
- Label design
- Capsule design
- Naming of new products
- Packaging concept creation and design
- Art direction
The use of traditional elements such as the handwriting, contained in the historic branded identity of this established food producer from the region of Puglia was the starting point for the creation of a new visual identity, a new context respectful of the past to create market awareness and recognition for the addition of a fully tiered range of wine from the estate.