PRODUCER

Ferragamo

WINE ESTATE

Il Borro

PROJECT

New brand identity

Category
Brand development
Tags
Ferragamo, Il Borro
About This Project
  • Visual identity concept creation
  • Logo design
  • Label design
  • Naming
  • Art direction

 

The storytelling behind the creation of the visual identity for this estate in Valdarno, a land rich with prehistoric fossils, uses the shell motif, an archetype, as a communicator of the uniqueness of the terrior of this wine.