- Visual identity concept creation
- Label Design
- Art direction
- Packaging and box concept creation and design
As a tribute to the most celebrated owner of the estate, Michelangelo Buonarroti, Nittardi maintains a close connection with art through continued collaboration with celebrated contemporary artists, therefore, a complete visual brand identity, with a strong contemporary artistic focus, was conceived for the wines of this estate, in Maremma, Tuscany. The naming of the wines Ad Astra and Nectar Dei inspired the research of the mythological account of Zeus’ wine-pourer, Ganymede, the most beautiful of all mortals.