- Visual identity concept creation
- Logo Design
- Label Design
- Art direction
Essentially the valley of Rio Negro, in Patagonia, is a desert, this is suggested by the expanse of unbroken stark white on the label of the wine, where, researched from an original drawing contained in a geographical map in the Uffizi in Florence, appears the coastline of Patagonia picked out in relief. A statement both loud and elegant, total white, a colour, is both destabilising and attention seeking.