PRODUCER

Antinori

WINE ESTATE

Pian delle Vigne

PROJECT

New brand identity

Category
Antinori, Brand Identity, Wine & Spirits
Tags
Antinori, Pian delle Vigne
About This Project
  • Visual identity concept creation
  • Logo Design
  • Label Design
  • Naming
  • Art direction

 

A truly tailor made visual identity, the study of colour and the creation of a hand drawn font was significant here. Exclusive colours were mixed by hand to achieve the tones and hues necessary to achieve a unique association with the wine through the label and packaging, the decorative calligraphy reworked from an original document from the 1800’s.